OBJECTIVE

 I was tasked with a creative brief to develop an ad campaign for a nonprofit organization. I chose Mothers Against Drunk Driving (MADD) due to their unique and often unsettling yet effective advertisements.

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IDEA

For this campaign, I opted to take a different approach by incorporating relatable humor aimed at the target audience MADD seeks to reach, contrasting their usual intense style with a more engaging and accessible message.

Mothers Against Drunk Driving
Non-Profit Ad Campaign