Tide Cocktail Co.

Client: Blanc Ltd. (on behalf of TIde Cocktail Co.)

Sept - December 2024

I had the opportunity to collaborate with multiple partners at Tide Cocktail Co., a premium vodka cocktail brand based in Kelowna, BC.

Blanc.ltd approached me to redesign their can packaging, seeking a fresh, engaging, and thoughtful concept. Throughout the project, we engaged in numerous revisions, ensuring that each stakeholder's vision was incorporated. This collaborative process culminated in a final design that resonated with everyone involved. Inspired by the brand's essence, I also developed several design concepts independently, further contributing to the project's success.

Final
Tide Cocktial Co.
Design

With Tide now on shelves accross Canada, this marks the final design we crafted together.

A fluid wave motif ties into the shoreline concept, seamlessly integrating with the logo to create a cohesive, dynamic identity. Paired with a refined color palette, the result is packaging that feels both premium and inviting, capturing a sense of understated coastal elegance.