Design + Advertising Portfolio
Tide Cocktail Co.
Client: Blanc Ltd. (on behalf of TIde Cocktail Co.)
Sept - December 2024
I had the opportunity to collaborate with multiple partners at Tide Cocktail Co., a premium vodka cocktail brand based in Kelowna, BC.
Blanc.ltd approached me to redesign their can packaging, seeking a fresh, engaging, and thoughtful concept. Throughout the project, we engaged in numerous revisions, ensuring that each stakeholder's vision was incorporated. This collaborative process culminated in a final design that resonated with everyone involved. Inspired by the brand's essence, I also developed several design concepts independently, further contributing to the project's success.
Final Tide Cocktial Co. Design
As Tide gets ready to hit the shelves, this is the final design we crafted together.
This final design for Tide Cocktail Co. incorporates a wave motif that ties into the shoreline concept, reinforcing the brand’s refreshing and natural identity. The wave integrates seamlessly with the logo, creating a cohesive and dynamic visual that evokes a sense of coastal elegance. The use of a refined color palette enhances the high-end feel, ensuring that the packaging remains both sophisticated and inviting.
Design + Advertising Portfolio
© 2024 Mary McKeown. All Rights Reserved. | marymckeown.com
Calgary AB
© 2024 Mary McKeown. All Rights Reserved. | marymckeown.com
Calgary AB
Design + Advertising Portfolio